Before we get into the technical stuff, let’s first make sure we understand what search engines actually are, why they exist, and why any of this even matters.
Search engines are tools that find and rank web content matching a user’s search query.
Each search engine consists of two main parts:
Examples of popular search engines include Google, Bing, and DuckDuckGo.
Every search engine aims to provide the best, most relevant results for users. That’s how they obtain or maintain market share—at least in theory.
Search engines have two types of search results:
Each time someone clicks on a paid search result, the advertiser pays the search engine. This is known as pay-per-click (PPC) advertising.
This is why market share matters. More users means more ad clicks and more revenue.
Understanding how search engines find, index and rank content will help you to rank your website in organic search results for relevant and popular keywords.
If you can rank high for these queries, you’ll get more clicks and organic traffic to your content.
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