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Digital Marketing Stats: The Good, the Bad, and the Intriguing


Digital Marketing Stats: The Good, the Bad, and the Intriguing


Digital marketing is indispensable in today's business world. Irrespective of the approach you are using to drive sales and create awareness for your brand, you can't get the complete result without addressing digital marketing channels.

Who would have thought digital marketing could be this popular and competitive ten years ago? It was like a wild-west frontier. And many people were approaching it wrongly, yet they still got results.

However, in recent times, digital marketers are more strategic. They use a blend of different digital channels to achieve their goal. Unlike in the past, brands can focus on social media marketing, SEO, and other digital channels to create awareness and expand their reach.

Furthermore, they have access to statistical information that guides them when creating a digital marketing strategy.

In this article, I will show you some of the best digital marketing statistics of all time, including the good, the bad, and the intriguing...

Good Digital Marketing Statistics Every Marketer Should Learn From

One of the cases for digital marketing is that it's cost-effective. It's the only marketing strategy that you spend less to implement and get a higher return on investment.

When you use the blend of Facebook ads, Instagram campaigns, and SEO to get your audience's attention, you are more likely to achieve the expected result. This assertion is supported by the 2015 digital marketing statistics by Hubspot marketing.

According to the report, content marketing in 2015 generates three times (300% increment) as many leads as traditional outbound marketing. But the most exciting part of it all is that it costs 62% less to get expected results from content marketing.

Content Creation

Creation and management of content take the second-largest share of digital marketing budget. While every aspect of digital marketing is essential, creating high-quality content requires more attention.

Brands that continuously engage their audience on social networks, customer-driven forums, blogs, and videos tend to expand their reach and create awareness easily.

The amount of money brands and marketers spend on content creation is an indication that it's one of the most effective digital marketing strategies. When done correctly, your content could help attract the right audience to your website.

Again, customers these days use digital channels to collaborate, research, and possibly purchase their products. This is why marketers are creating thought-provoking articles that will help them stay competitive across different channels.

Once you have a dynamic content creation strategy, you can always develop engaging posts and articles to inspire your customers. There's no better way to interact with your audience than creating great content.

Talking of great content, here are some of the best content marketing companies you can work with to produce great content.

Advertising Budget Suffers In Favor of Digital Marketing

Some years back, advertising used to be a major marketing strategy companies adopted to sell their products and create awareness. But the emergence of digital marketing and several social media platforms have shifted attention from advertising.

There's a major paradigm shift from the traditional marketing method (advertising) to digital channels. That's why 28% of marketers reduced their advertising budget to increase their digital marketing budget.

The decision to reduce the advertising budget in favor of digital marketing is due to its effectiveness and potential to give a higher return on investment (ROI).

From these statistics, you should spend more on digital marketing because of its possibility of achieving the expected result faster.

Most Top Performing Brands are Shifting Towards Using Marketing Automation

Marketing automation is the use of technology/software to manage marketing processes and multiple campaigns across several channels automatically. It enables you to send automated messages to a target audience across email, web, social media, and text.

Since the demand for high-quality content increases daily, managing marketing efforts manually is becoming almost impossible. However, when you automate your marketing process, you can constantly contact your customer and meet their needs through personalized content.

With this approach, you can easily centralize your email marketing, web analytics, creation of landing page, list management, segmentation, etc. Furthermore, marketing automation enables you to create a deeper alignment between your marketing and sales activities. More importantly, it will help you to measure your performance accountability.

Due to the endless benefits of marketing automation, about 84% of top-performing brands started using it since 2015.

If you want to delve into marketing automation, here are some of the best enterprise marketing automation software to choose from.

More B2B Brands are Adopting Video as a Prefered Content Marketing Tactics

Video marketing is becoming a popular trend among B2B brands. Most companies are using YouTube to spread awareness about their products and services.

According to statistics, 73% of B2B marketers are using videos as their content marketing strategy. Similarly, 7% of marketers increased their YouTube marketing activities by 2015. And 71% of companies who were using digital marketing in 2015 increased their budget due to its effectiveness.

78% of Companies Had Dedicated Social Media Team in 2015

Social media channels are gradually shifting from being social platforms to becoming marketing platforms(it's my opinion). Unlike in the past, more brands are dedicating resources (financial and manpower) to set up a proactive social media team.

Social media marketing could be a game-changing strategy for your business when used correctly. For instance, most people these days go to platforms like Instagram to carry out product research and possibly make purchases.

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