Simple Marketing Strategies to Promote Your Product
Most brands’ marketing strategies these days focus more on online activities. In fact,
some companies don’t engage in offline marketing anymore. Does this mean that offline
marketing strategies are no longer effective? Well, you will answer this question
yourself in the next paragraph.
According to 2019 statistics by the International Telecommunication Unions, 53.6% of the
world population uses the Internet. Also, 77.2% of Americans are using the Internet.
From the above statistics, you can see that 46.4% of the world population isn’t using the
Internet. And 22.8% of the US popular aren’t using the Internet. You see, you are losing
out earning opportunities by not promoting your products offline.
You can potentially reach more people, create better awareness for your brand, and
possibly increase sales if you promote your products offline.
There are several people out there who don’t have access to the Internet. And you can
reach them easily if you have an exceptional offline marketing strategy.
Offline marketing refers to any marketing strategy that involves non-internet media to
create awareness for your products. Even though every company these days has an online
presence, you can still create passive awareness for your brand using an offline medium.
However, one of the cases against offline marketing is the fact that you can’t easily
track conversion. And you can’t tell the number of people who visited your website after
seeing your offline promotional activities.
In a nutshell, it’s difficult to measure the performance of offline marketing strategies.
But they are very effective and can increase your bottom line exponentially.
There’s something you should know about online audiences. They tend to be very fickle
regarding the ads they want to see. It’s 100% easier to convince someone to take action
offline than online.
If you are implementing your offline marketing strategies correctly, it will give your
audience a feeling of authenticity that will help you reinforce your brand and easily
sell your products/services.
For instance, people are more naturally inclined to check your business if you give them
a business card than if you were to send an email. That’s authenticity. It looks more
real when you deal with people offline.
#2. Better Awareness for Your Brand
Brand awareness is an essential asset to businesses in the 21st century. And focusing on
online ads alone won’t help you achieve that.
For instance, if you create an advertising campaign on Facebook, it’s only Facebook book
users that will see it. But if you launch a similar campaign offline using billboards,
fences, giving out flyers, etc. More people within your local environment will be aware
of your brand. And that’s the whole essence of advertising.
Offline marketing strategies are more cost-efficient than online campaigns in the long
run. Most online ads are one-off, and it doesn’t last long. Sometimes, only a few people
will get to see the ad.
However, if you get a billboard for your business, it gives your brand several
competitive advantages. The ad may be up for days, weeks, and sometimes months. Several
people will see it while passing by, and this will expose your brand to the target
audience within your local environment.
#4. More Results
Irrespective of your advertising budget and strategy, it has one primary objective - to
grab potential customers’ attention.
You can use a billboard to advertise your product within a town. Ensure that the
billboard reflects the people within the town. The content of the ad should reflect the
people living in the town.
#5. Quicker Feedback
One of the challenges of online advertising is that interaction is not there. If you want
to measure your ads performance, you use software to get data and analyze them.
However, the feedback is direct in offline marketing. When you approach a potential
customer about your products or services, you can get immediate feedback from the
person’s body language and reaction.
#6. Gives Your Customers Something Tangible
Offline marketing gives your audience something tangible they can hold, feel, and
associate with your brand. The beauty of this is that it helps to easily switch your
marketing efforts from being passive to being active. It gives a great experience that
both current and potential customers will always remember.
#7. Builds Relationship When Networking
If you are consistent with your offline marketing strategies, it allows you to know your
customers. Unlike online ads, Face to face interaction with your audience enables you to
communicate directly with them and build relationships over time.
#8. Various Distribution Method
There are different methods of reaching your target audience when using offline
marketing. You can directly send your promotion to letterboxes, display your leaflets
inside other businesses, or have an attention-catching business card you can easily
distribute to your audience.
#9. Make an Impact in a Crowded Space
One of the challenges of online ads is the fact that they are widespread everywhere
across the Internet. So, it has become even more difficult to get people to notice your
activities online, let alone getting them to take action.
But if you are smart with distributing printed leaflets, you can creatively put your
message in front of your audience directly. And it’s easier to inspire your target
audience to take action using this approach.
#10. Sticks with Your Audience Longer
There are so many online ads these days. Some people even delete emails without reading
But a creatively designed leaflet could spend a longer time with a prospect and
continuously remind them of your brand.
Certainly, offline marketing can create more awareness about your brand and increase your
sales. But you have to be strategic about it.
Don’t forget that other brands also incorporate offline marketing into their business
strategies. But try to be creative in your approach.